PopupRoulette

Description

PopupRoulette is a popup plugin for people who run more than one offer and do not want to annoy their visitors.

Upload an image and paste a link, or pick a designed template and type your text. Flip the toggle and the popup is live. No builder to learn, no account to open.

Then comes the part other popup plugins skip. Make three popups live and PopupRoulette rotates between them: each visitor gets one at random, and never the same one twice in a row. Your sale, your newsletter and your new opening hours all get seen, instead of one banner forever.

You stay in control of the experience:

• Where. Each popup runs everywhere, only on the pages you pick, or everywhere except the checkout.
• How often. Once per visit by default. A visitor who closed a popup is left alone for the rest of the visit, a day or a week.
• How long. It waits a second before opening, shows a countdown ring, and closes itself after five seconds unless the visitor touches it. All three are yours to change.

It is light (one small script, no jQuery, no external requests), works behind page caches and CDNs, and is fully RTL.

What you get

• Image + link mode. One image, one link, done. Tall story-format images are shown whole, never cropped.
• Designed templates. When you want more than an image: a background photo, title, subtitle, a big highlight line and a button. Four built-in looks (Spotlight, Banner, Split, Clean), nine bundled fonts, text alignment, size sliders and an accent color picker. The button text flips between dark and light on its own, so it stays readable on any accent. The live preview updates as you type.
• Page targeting. Per popup: everywhere, only on selected pages, or everywhere except them. Pick by kind (home page, posts, pages, products and any other post type, archives), tick specific pages, or list addresses with a wildcard such as /shop/*.
• Frequency control. Show a popup on every page load, once per visit, once a day or once a week. Set once for the whole site.
• Timing. Choose how many seconds to wait before the popup opens and when it closes by itself, or switch the auto close off.
• Polite by default. A visitor sees one popup per visit unless you say otherwise. It closes itself after 5 seconds, with a small countdown ring on the close button so visitors see it coming. If someone hovers or taps the popup, it stays. Escape and backdrop clicks close it too.
• Scheduling for free. Set a future publish date on a popup and it goes live at that moment. No extra UI, it’s just how WordPress works.
• Tap-to-call. Put a phone number in the highlight line and mobile visitors can tap it to dial.

Boring details that matter

• The roulette and the frequency limit run in the visitor’s browser, and page targeting is decided per URL on the server, so everything keeps working behind full-page caching and CDNs.
• Popup images load eagerly. You’ll never see an empty card waiting for its picture.
• Fonts ship inside the plugin (woff2, SIL Open Font License). No calls to Google Fonts or any other third party.
• Works in RTL languages out of the box. The popup follows your site’s text direction.
• Dialog semantics, keyboard close, and reduced-motion support are in.
• Uninstalling removes every popup and all of its data. Nothing left behind.

PopupRoulette Pro

Everything above is free and stays free. PopupRoulette Pro is a separate add-on for sites that want full control:

• Design: your own colors for every element, width, height, corner radius, where the text sits, backdrop color and strength, three entrance animations and custom CSS.
• Placement: centered, a slide-in in either bottom corner, or a bar across the top or bottom. Corners and bars leave the page usable.
• Triggers: after a delay, after scrolling part of the page, on exit intent, or when a button or link is clicked.
• Audience: phones only or desktop only, logged-in or logged-out visitors, and campaign rules by UTM tag or referring site.
• Schedule: an end date with a live countdown inside the popup, and days of the week.
• Rotation and frequency: a weight per popup, so your best offer comes up more often, and a frequency and auto-close time of its own.
• Results: views, clicks and click rate for every popup, counted on your own site.
• Workflow: duplicate a popup with all of its settings.

Get PopupRoulette Pro

Privacy

No cookies, no tracking, no calls to outside servers. Two small values are kept in the visitor’s own browser storage and never sent anywhere: the ID of the last popup shown, so the rotation can avoid repeating it, and the time it was shown, so the frequency limit can be respected. Fonts are served from the plugin folder, never from Google.

Built by Itay at itaycode.com. Need a custom popup design, or a WordPress site that turns visitors into customers? Get in touch.