Description

If you are looking for the easiest way to implement server-side tracking on your WordPress website, the GTM Server Side plugin by stape.io is the best solution. It helps to easily modify the gtm script with the tagging server URL, adds a custom loader, and sends data layer events and webhooks.

GTM Server Side plugin by stape.io features:

Add web Google Tag Manager script on every website page.
Work with any other WP plugin that inserts gtm script on the website.
Adds custom loader, which makes Google Tag Manager and Google Analytics tracking invisible to ad blockers and other tracking prevention mechanisms.
Sends events to GTM server side without any js library and optimizes page speed.
Adds e-commerce Data Layer events.
Adds user data to Data Layer events.
Sends webhooks.

Benefits of GTM Server Side plugin by stape.io:

Increase cookies lifetime when using a custom domain for server Google Tag Manager container.
Increases the accuracy of tracking when the custom loader is enabled.
Simplifies the process of adding GTM script on the website and delivering e-commerce and user data.

Screenshots

General plugin settings.
Data Layer settings.
Webhooks settings.
Menu item in the settings panel.

Installation

Unzip and upload the “gtm-server-side” to the ‘/wp-content/plugins/’ directory
Activate the plugin through the ‘Plugins’ menu in WordPress
Go to Settings / GTM Server Side and enter your GTM Server Side url and set additional options

FAQ

What is Google Tag Manager: Please refer to the official Google Tag Manager Documentation.
What is Google Tag Manager Server Side: Please refer to the technical description of Google Tag Manager Server Side .
Where I can get GTM Server Side url: Please refer to blog post how to set up Google Tag Manager Server Side Container .
Does the plugin support WooCommerce: Yes, please refer to the blog post on how to setup server side Tagging For WordPress with WooCommerce .
Can I integrate Facebook Conversion API with Google Tag Manager server side: Yes. How to Setup Facebook Conversion API .

Reviews

CarlosPiresAdv May 7, 2023

Cool, with limited free plan.

outfoxer April 2, 2021

Just works!

iradigimar October 23, 2020

This is the best GTM plugin ever to utilize the power of Server-Side Container

Read all 3 reviews

Contributors & Developers

“GTM Server Side” is open source software. The following people have contributed to this plugin.

Translate “GTM Server Side” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

2.1.8

Changed settings text

2.1.7

Tested up to WordPress 6.3

2.1.6

Fix session bug
Added sending cookies
Add events: view_cart, remove_from_cart

2.1.5

Fix bug with versions numbers

2.1.4

Fix bug on webhooks tab

2.1.3

Settings field “GTM server container URL” is not required

2.1.2

Added support for WordPress 6.2

2.1.1

Fix user data on purchase event

2.1.0

Added setting “Cookie Keeper”

2.0.2

Updated description and screenshots

2.0.1

Updated description and screenshots

2.0.0

Changed plugin settings page. Added two new tabs – Data Layer and Webhooks.
Added integration with WooCommerce plugin.
Data Layer tab. Added the ability to track e-commerce events for the Data Layer – Login, SignUp, ViewItem, AddToCart, BeginCheckout. Including user data.
Webhooks tab. Added the ability to send Purchase or Refund data to a third-party URL.

1.1.4

Added support for WordPress 6.1

1.1.3

Added support for WordPress 6.0

1.1.2

Improve security

1.1.1

Added support for WordPress 5.9

1.1.0

Added support of Stape custom loader.

1.0.5

Update regarding Gtm Server to Stape rename.

1.0.4

Fixed issues regarding GTM SS debugger

1.0.3

Added support for WordPress 5.7
Added more links to how to setup instructions

1.0.2

Added ecommerce events

1.0.1

Assets and texts update.

1.0.0

Init release.