This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Better Links


Better Links is a fast and easy way to create and manage links from within your WordPress dashboard. To make it easy we let you create links from within a dedicated link manager and even create and insert links right from within your WordPress post editor.

Sure, seeing your links are being clicked is neat but wouldn’t it be more useful to see where your links are being clicked (and where they aren’t?)

Get advanced tracking and more when you upgrade to Better Links Pro. Click Here!

Better Links Features:
Designed to make it easy to manage your links and save time while you do it

  1. Create links that originate from your own domain name e.g.
  2. Track clicks over the past 30 days and entire lifetime link stats
  3. Easily choose between permanent (301) and temporary redirect types (302 / 307)
  4. Site wide or single link default selections for your BetterLinks to open in a new window
  5. Site wide or single link default selections for your BetterLinks to have the no follow attribute applied
  6. For most URL’s Better Links can automatically pull the title of the page to help you save time creating link names
  7. Create link categories to group your various links together (e.g. your own products and affiliate products)
  8. Quickly create links using the ‘Better Link This’ bookmarketlet in your browser window
  9. Want to try a new take on link management? Import your links from the Pretty Link plugin
  10. You can even create and insert links from within your post editor. No need to go back to your link manager just to copy a link when you can do it all from within your post.

Better Links Pro Features:

Better Links Pro can do everything Better Links can do along with a whole lot more including:

  1. Multiple destination link type allows you to split test your link performance (great for determining which affiliate link converts best)
  2. Geographic destination link type lets you send visitors from any country in the world to their own URL. Great for country specific affiliate offers.
  3. Save time inserting links with automatic keyword replacement. Any keyword you enter will replace with your Better Link.
  4. Advanced tracking integrates with Google Analytics to help you see where your links are getting clicked and their frequency. This will help you identify opportunities to improve your ctr (and maybe earn more affiliate earnings)
  5. Advanced tracking also allows you to look at individual blog posts and pages to see your link clicks and overall CTR to identify opportunities to improve your clicks (and potentially increase you earnings).

Unlock more actionable data from the links you use on your blog.

Upgrade to Better Links Pro here!


  • Easily add new links for your WordPress powered website and control link behavior on a link by link basis if you choose.
  • Better Links also has a link dashboard which lets you see all of your links along with the clicks in the last 30 days, overall clicks and when the link was created.
  • Better Links can be copy and pasted for use anywhere on the web, but to make it easy for you we offer a way to insert your Better Links from within the WordPress post / page editor at the click of a button.
  • When inserting links from within the WordPress post / page editor you can easily search or sort for your Better Links before inserting them into your content.
  • After clicking the Better Links button in the WordPress post / page editor you can even create links from within your post editor instead of having to head back to the link creation screen.
  • Better Links are added to your content area using raw HTML code or short codes – your choice. Using short codes allows you to update all of the link behavior at once or if you insert via HTML and want to change later you’d need to manually make changes for no follow, new window etc
  • To help better manage all of your links you can also create link categories for your links as well.
  • Our link tools make it easier to get started using Better Links. You can even import your links from Pretty Link if you were using that plugin before.
  • Managing site wide link settings is a breeze. Simply select your settings once and you’re on your way.


Better Links is easy to install and configure.

  1. Upload the better-links directory to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Visit the Better Links page to create new links and insert them from rich editor

That’s it! A new button will be added above the WordPress editor that lets your search for, create, and insert links.


Is Better Links truly free?

Yes! Better Links is free software provided to anyone looking to build custom links on their site.


June 10, 2017
The plugin is having issues with some links. the support is not willing to help. The plugin is not updated for a while and the support team just keeps replying with comments that are not related to the issue at all
September 3, 2016
I feel swindled. I bought the pro version of Better Links when it launched because it seemed promising and Pretty Link was so seldom updated. It seemed to have some advantages over Pretty Link, but as a new plugin was not yet at feature parity overall. The developer/owner promised updates, but years later no new features have been added and the product is still buggy. It has essentially been abandoned after the owner’s windfall profit-making launch. I wouldn’t be surprised if this is the case with all of his plugins. Avoid. Stick with Pretty Link.
Read all 4 reviews

Contributors & Developers

“Better Links” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Minor text changes


  • New method to subscribe to receive information about updates
  • Minor bug fixes


  • Initial release to WordPress repository
  • Minor bug fixes


  • Initial release to general public